Clipping guides & playbooks

How to turn long podcasts, streams and VODs into short vertical clips that actually get watched: hooks, captions, cadence, and what the algorithms reward.

Why do my AI clips look blurry? Five causes, in the order to check them

A vertical crop keeps 56% of the frame, then scales it up. Add a 360p source or a platform re-encode and clips turn to mush. How to find which step did it.

4 min read

What makes a podcast clip go viral: the eight hook types we look for

The scroll decision happens in two seconds. The eight opening shapes that survive it, with examples, and the one rule that matters more than any of them.

5 min read

Shorts vs Reels vs TikTok: the clip specs that actually differ, and the safe zone nobody checks

All three want 1080x1920. Where they differ is length, the on-screen UI covering your captions, and what counts as a short. One clip, three uploads.

4 min read

How to turn a YouTube video into Shorts, Reels and TikToks (without re-editing it)

Paste the link, get clips. What actually happens to a YouTube video on the way to a vertical short, what resolution you end up with, and what to check.

4 min read

How much does AI video clipping actually cost to run? Our numbers, per video

A 60-minute upload with 8 clips costs us under 10 cents. A pasted link can cost 10x that. Where the money goes, measured in production, per video.

4 min read

How long should a short-form clip be? Why we settled on 20–45 seconds

Our first clips came out at 6 and 12 seconds. What the platforms reward, what the data on our own output showed, and why we settled on 20–45 seconds.

4 min read

How AI video clipping actually works: the four stages between a link and a clip

Transcription, moment detection, reframing, render. What each stage does, where it fails, and how to tell which one broke when a clip looks wrong.

5 min read

Free AI clip generators: what "free" actually gets you on each tool

Most free tiers give you 60 source minutes, 720p and a 3-day expiry. One gives you up to 540 minutes, 1080p and keeps your clips. The free tiers side by side.

4 min read

How auto-reframe to 9:16 works, and why the first three versions of ours were wrong

A vertical crop keeps 56% of a widescreen frame. Where it sits is the whole problem. Centred, tracked, locked and per-shot framing, and what each got wrong.

5 min read

Auto captions for short clips: what actually matters, and the one error nobody tests for

Word-timed, burned in, in the safe zone, spelled right. Where auto-captions fail on clips, and why a 98%-accurate transcript still misspells the guest's name.

5 min read

Why AI clips cut off mid-sentence, and how we measured it

Most AI clipping tools end clips mid-thought. The cause is a specific transcription limitation. We measured ours at 7 of 10 clips, then fixed it.

4 min read

What clipping credits really cost: the arithmetic nobody does upfront

Credits, upload minutes and clip quotas sound generous until you map them to real source video. The maths on podcasts, VODs and client work.

3 min read

Why every AI clip scores 85: the score inflation problem

Our clip scores all landed between 83 and 89, useless for ranking. Why AI scoring collapses into a narrow band, and what we changed.

3 min read